PATRICK McCLARY
Sportswriter turned Educator turned Entrepreneur turned UX Designer turned UX / UI Design Educator who's always
working to improve others' experiences to help them thrive.

UX DESIGN LEAD
Research, ideated and designed a robust forecasting and analysis tool for internal AT&T team
*Case study passwords available upon request (and if you ask nicely)
TOOLS OF MY TRADE

Strategy

Research

Project Management

Communication

Design
• Define the problem
• Identify the target audience
• Get user insight immediately
• Understand the business need
• Involve your team from Step 1
• User & SME interviews
• Competitive analysis
• Heuristic evaluations
• Utilize researched patterns
• Design inspiration
• Prioritize, point & scope
• Agile / Lean methodologies
• Trello, Jira, Monday, GDrive
• Serve as a player/coach to creatively direct / manage
• Slack, MS Teams
• Explain the "why" along with the what & how
• Listen intentionally
• Use LOTS of yellow
• Data-driven design
• Figma, Sketch, InVision
• Idea > MVP > HiFi
• Test with real users
• Design for dev, not art