Redesigning the mobile experience to improve customer conversion
As part of an interview challenge with SlingTV, owned by cable provider Dish Network, my assignment was to re-design the mobile home page. I gave myself a 48-hour, self-imposed deadline to complete the project below.
My role - Lead UI/UX designer, user tester & researcher, brand evangelist
With a growing number of cable customers opting to "cut the cord," SlingTV finds itself in a very competitive market. The problems needing to be solved included better explaining what makes SlingTV different, more easily and informatively sharing the various package options and a cleaner design to entice more customers, especially first-time visitors to Sling.com.
The UX Process
User research & interviews
Initial by-hand sketching
High fidelity wireframes
Content & copywriting