Redesigning the mobile experience to improve TV customer conversion
Redesigning the mobile experience to improve customer conversion
As part of an interview challenge with SlingTV, owned by cable provider Dish Network, my assignment was to re-design the mobile home page. I gave myself a 48-hour, self-imposed deadline to complete the project below.
My role - Lead UI/UX designer, user tester & researcher, brand evangelist
With a growing number of cable customers opting to "cut the cord," SlingTV finds itself in a very competitive market. The problems needing to be solved included better explaining what makes SlingTV different, more easily and informatively sharing the various package options and a cleaner design to entice more customers, especially first-time visitors to Sling.com.
The UX Process
User research & interviews
Initial by-hand sketching
High fidelity wireframes
Content & copywriting